By Joyce Ann L. Rocamora February 20, 2019, 3:24 pm
MANILA — Tourism Secretary Bernadette Romulo-Puyat on Wednesday defended the country’s refreshed tourism campaign after its new font and logo generated a few negative reactions from social media users.
“The logo is inspired by woven textiles, the green is the rice terraces, the blue is the water of the Philippines, even the yellow is the mango so it represents what is good with the Filipino culture,” Romulo-Puyat said in a television interview.
“We want it to be more minimalist, the first campaign was seven years ago,” she added, pointing out that the materials went through a series of studies.
On Monday, the Department of Tourism unveiled a custom-made font called “Barabara”– for public use– drawing from the Filipino style of hand-painted lettering, which is often seen on jeepney signages.
The new logo, on the other hand, is inspired by local woven textiles in colors that best identify the Philippines.
“What we want now is just for people to support our country,” Romulo-Puyat said. “A lot of people actually liked it, there are pros and cons, it’s just that you cannot please everybody.”
“We continued the campaign ‘It’s More Fun in the Philippines’ and everybody agreed that it should be continued,” she said. (PNA)